Talk about socially responsible companies

Today, I found myself reading excerpts from an interview between Lance Armstrong and Darren Rovell, and then listening to that same interview, to be sure my ears weren't deceiving me.

It looks like Nike is going to launch a new line of Livestrong Apparel, and donate 100% of the proceeds to fund cancer research.

That is just unheard of in the corporate world. I can't imagine another company doing that. [Even a health insurance company.]

The only comment that seems appropriate now is, I know what brand of running shoes, running shorts, or any other piece of sports apparel, I'll be buying from now on.

Comments

Becky said…

Me too! And I don't even exercise.

6:19 AM

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